Marketers’ Digital Romance Is Out Of Touch With Retail Reality | AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Mitchel, senior director of programmatic solutions at MaxPoint. The New Year was sobering for many reasons, not the least of which were re…
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Originally seen on my post from Connexion Solutions –