Header Bidding Continues To Grow, Bolstered By Mobile Adoption
Header bidding is now “synonymous” with programmatic advertising, claims PubMatic’s Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header bidding has seen triple-digit increases or greater in each geographic region studied.
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Originally seen on my post from Connexion Solutions – http://www.facebook.com/pages/p/795640693883516